Anu Ruul

Innovation consultant and lecturer

With 10 years of experience in project management, entrepreneurship and startup phase management, Anu Ruul is now helping private companies, MA and BA level students to understand and execute the innovation process, startup mindset, the philosophy behind the continuous learning loop and how to measure progress.

Passionate about

Innovation

Mindset of spotting and defining problems, validating them and creating new value is a must not an option. What is innovation? What is a startup? Is there a difference? Innovation can be defined as process of innovating. It can be disruptive, incremental, planned or radical change in thinking, processes, organisations or products. Startup can be defined as a first phase of an enterprise that can be described as futuristic, technology based, innovative, scalable, has uncertain conditions and usually with no validated business model yet. Sometimes these terms are referred to as synonyms. They certainly do have a lot in common and both startup and innovation process have almost the same steps in their processes. We innovate, we build, we learn, we measure, we fail. We can either follow the startup process of the process of innovating – the goal is to reach solid evidence to our problem and solution and create value.

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Passionate about

Education

There is a huge difference between what you think you know and what you know you know. And it makes all the difference in practice. I believe that education makes a huge difference in peoples lives. I am the example of it. Educating myself and wanting to know more has given me a lot of opportunities professionally and personally aswell. I am currently lecturing at Estonian Business School and Tallinn University of Technology. I was the founder of an educational project BeWise. Being able to share my practical experience combined with the theories has proven to be a very effective teaching methodology. As I strongly prefer practical seminars and practical case studies I have brought practise into classroom via different online tools, best practitioners from their fields and shared my own stories.

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Passionate about

Startups

Do not startup if you can. You have to believe in what you do, be willing to give up a lot and live in chaos. I’ve heard that one writer once said that do not write, if you can. The point was that nobody really cares about what you write in your drawer and you will propably die alone and in bankrupt. In my opinion, this is the same with startups. Do not startup, if you can. You will propably die alone and in bankrupt. BUT if you believe in it, you breath it, you are passionate about it and really want to do it, just do it! Do not wait for the right time or the right circumstances. The time will never be right and we always act with limited resources. Create your own opportunities and doors will start to open. And if you do start up, know your metrics, know your personal why’s and know your team mates!

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