Anu Ruul

Sustainable innovation strategist

With over 15 years of experience in project management, entrepreneurship and innovation management, Anu Ruul is now helping private companies, c-level and mid-level managers to understand and execute the sustainable innovation process (including ESG compliance).

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Passionate about

Sustainable innovation

Mindset of spotting and defining problems, validating them and creating new value is a must not an option while innovating. What is innovation? Innovation can be defined as process of innovating or using new skills, knowledge and technology in order to create economic value. It can be disruptive, incremental, planned or radical change in thinking, processes, organisations or products. We innovate, we build, we learn, we measure, we fail, we succeed. The goal is to reach solid evidence to our problem and solution and create value. There are over ten types of different innovations and every single one of them has to be designed sustainably. From the point of view of profitability and environment.

Passionate about

Education

There is a huge difference between what you think you know and what you know you know. And it makes all the difference in practice. I have trained hundreds of managers both from private and public sector and students from top universities in the world:

Brown University USA (Ivy League), Rennes School of Business France, IÉSEG France. I was co-author of The European Innovation Academy Playbook 2017. I was the founder of an educational project BeWise in 2010. Being able to share my practical experience combined with the theories has proven to be a very effective teaching methodology. As I strongly prefer practical seminars and practical case studies while designing learning paths.

What people say

Anu is exceptionally talented in getting people on-board. She captures the audience quickly and engages everyone effortlessly. Being in her class in EBS, I really enjoyed her story-telling abilities – it helped me to connect the different fragments on the subject and gave a good and lasting understanding. You can tell right away that Anu has a lot of experience in her field and this builds trust – I’ve tested her magic also to solve some professional challenges in a corporate environment and it worked supremely well. I hope we can collaborate again in the future.

Katre Liiberg

Director of Sales and Customer Service at Telia

After a usual training one or two good ideas might arise. After the training we had with Anu we found many things we have to implement immediately and now!

Ott Pabut

Cleveron AS

CTO

Anu is very passionate and energetic about what she does both as a person and as a lecturer. You can see the enthusiasm from miles away and it is a strong advantage when you put together a training programme with her. She is definitely a motivated and inspirational speaker who I can recommend.

Sigrid Sinnep

HR manager

Centre for Defence Investment (Estonia)

Our team met Anu for the first time and the general feedback was very positive. The processes in our company tend to take a very long time, and it is refreshing to meet someone who teaches that you can act differently. Process mapping with Anu, where the team was directed to analyze whether what we consider to be a problem is actually a problem, made me think very seriously. It is often the case that we solve a problem in our own opinion and wonder why something does not change or even is replaced by several new problems. But often the truth is that the real problem has not been identified. We are grateful to Anu for the hours she shared her valuable thoughts with us!

Argo Luude

AS Eesti Keskkonnateenused

Chairman of the Board, CEO

Anu has provided invaluable support in defining the goals and development needs of Green Tiger Academy participants. She is clear and precise and is able to capture exactly what organizations benefit most from.

Markus Vihma

Leader of Green Tiger Academy, Estonia

When we started Iffent OÜ Anu Ruul was our mentor. She told us about the analyzes, drawings and various validations we need to do to make sure that Iffent is exactly what people need and that it really works.
At the time all this analysis, drawing on paper and documentation seemed “too much.” We thought we had everything figured out in our heads…
Now – 3 years later – I thank Anu with all of my heart for politely forcing us to do all the right steps and analyzes. Otherwise, the idea would still be just in our heads.

Else Källo

COO at Iffent